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CREATE FOR IMPACT"},{"insert":"\n"}]},"type":"h2","paddingTop":30,"paddingBottom":0},"id":"L3tYC","meta":{"sampleId":"HG002"}},{"tag":"Text","props":{"contents":{"ops":[{"insert":"The goal of the mission passport process is to help guide creators through a comprehensive exercise to develop ideas that will: \n"}]},"paddingTop":30,"paddingBottom":0},"id":"1hP4P","meta":{"sampleId":"TX001"}},{"props":{"items":[{"ops":[{"insert":"clearly identify a brand’s addressable audience and their felt needs.\n"}]},{"ops":[{"insert":"reach a focused viewer segment with relevant content.\n"}]},{"ops":[{"insert":"frame a clear go-to-market strategy for maximum impact.\n"}]}],"type":"marked","fontSizes":null,"numbersTheme":"gradient","goals":[],"paddingTop":30,"paddingBottom":0,"bgTheme":"transparent"},"tag":"List","id":"dA5z6","meta":{"sampleId":"LI001"}},{"props":{"items":[{"ops":[{"insert":"establish measurable goals for defining success.\n"}]}],"type":"marked","fontSizes":null,"numbersTheme":"gradient","goals":[],"paddingTop":0,"paddingBottom":0,"bgTheme":"transparent"},"tag":"List","id":"QNd_V","meta":{"sampleId":"LI001"}},{"props":{"id":"lbDsr","messages":[{"id":"0fRYf","props":{"contents":{"ops":[{"insert":"To put it simply, if you were to go fishing, we need to know what type of fish we are attempting to catch, in what waters (a pond, river, lake or the ocean), and what bait will attract them as well as determine if we have the right tools to successfully catch the fish where they can be found. \n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"lbDsr","meta":{"sampleId":"DLDEFAULT"}},{"tag":"Image","props":{"type":"default","image":{"id":"UYmOTZlLB","name":"Frame 882 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the idea is thought through and developed, maybe even tested with focus groups, the finalized and approved Mission Passport becomes the charter that is to be followed. In the execution and distribution phases, we will track the metrics that were defined to evaluate performance. Based on results, we’ll determine opportunities for optimization and identify changes that may need to be made to the distribution plan and/or future content.\n"}]},"paddingTop":30,"paddingBottom":0},"id":"U9IDT","meta":{"sampleId":"TX001"}},{"tag":"Heading","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"In this 4–part training series you will learn how to: "},{"insert":"\n"}]},"type":"h4","paddingTop":30,"paddingBottom":0},"id":"YLvpx","meta":{"sampleId":"HG004"}},{"props":{"items":[{"ops":[{"insert":"Identify and define the target audience.\n"}]},{"ops":[{"insert":"Identify the audience pain points or felt needs.\n"}]},{"ops":[{"insert":"Identify relevant content and appropriate distribution channels.\n"}]}],"type":"marked","numbersTheme":"gradient","paddingTop":30,"paddingBottom":0},"tag":"List","id":"XHWn5","meta":{"sampleId":"LI001"}},{"props":{"items":[{"ops":[{"insert":"Define your project mission and clearly communicate its purpose.\n"}]},{"ops":[{"insert":"Develop a brand promise and strategy.\n"}]},{"ops":[{"insert":"Reevaluate your ideas and think broader and deeper about them in the context of the missiological (Christian mission) outcomes.\n"}]}],"type":"marked","numbersTheme":"gradient","paddingTop":30,"paddingBottom":0},"tag":"List","id":"KhMyk","meta":{"sampleId":"LI001"}},{"props":{"items":[{"ops":[{"insert":"Think holistically about the seeker (target audience’s) experience.\n"}]},{"ops":[{"insert":"Establish desired outcomes and relevant goals.\n"}]},{"ops":[{"insert":"Set mission’s key performance indicators.\n"}]}],"type":"marked","numbersTheme":"gradient","paddingTop":30,"paddingBottom":0},"tag":"List","id":"xY6m0","meta":{"sampleId":"LI001"}},{"tag":"Heading","props":{"contents":{"ops":[{"attributes":{"palette-color":"one","bold":true},"insert":"COURSE OVERVIEW:"},{"insert":"\n"}]},"type":"h3","paddingTop":30,"paddingBottom":0},"id":"3SPtg","meta":{"sampleId":"HG003"}},{"tag":"Text","props":{"contents":{"ops":[{"insert":"This series is intended to give you a high-level overview and to be completed in segments as you familiarize yourself with the Mission Passport process. 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It’s bad practice to target everyone. Trying to reach a target audience that is too broad, reduces the relevancy of the message and spreads efforts too thin for significant impact. \n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}],"iMo28":[{"id":"mhYt4","props":{"contents":{"ops":[{"insert":"You’re absolutely right! It’s bad practice to target everyone. Trying to reach a target audience that is too broad, reduces the relevancy of the message and spreads efforts too thin for significant impact. \n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}]},"meta":{"blockId":"TEXT001"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"8NGl2","meta":{"sampleId":"DLDEFAULT"}},{"tag":"Text","props":{"contents":{"ops":[{"insert":"To put it simply. You can’t speak directly to your best potential customers if you’re trying to speak to their kids, parents, spouses, and colleagues at the same time.\n\nDifferent demographics, or groups of people, have different interests or needs. 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"},{"insert":"\n"}]},"titleFont":{"id":"Montserrat"},"subtitleFont":{"id":"Montserrat"},"shadow":true,"paddingTop":30,"paddingBottom":0},"tag":"Quote","id":"ufuaS","meta":{"sampleId":"QT005"}},{"tag":"Text","props":{"contents":{"ops":[{"insert":"Determining your audience personas can help you develop content that will be relevant and useful to your target audience. 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Now I’m going to give you a target audience example:\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}]}},"bot":"default","botEmotion":"default","type":"quiz","branches":{"cKK6f":[{"id":"riPGo","props":{"contents":{"ops":[{"insert":"The correct answer is all of the above! 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Are struggling to be accepted by their social peers.\n"}]},"paddingTop":30,"paddingBottom":0},"id":"SKBIN","meta":{"sampleId":"TX001"}},{"tag":"Heading","props":{"contents":{"ops":[{"attributes":{"palette-color":"one","bold":true},"insert":"OBJECTIVE:"},{"insert":"\n"}]},"type":"h3","paddingTop":30,"paddingBottom":0},"id":"tSzg3","meta":{"sampleId":"HG003"}},{"tag":"Text","props":{"contents":{"ops":[{"insert":"Heroes II intends to engage them with the Bible in a fun way that would lead to an increase in their interest in Bible studies. Through biblical stories, they will identify themselves with true heroes, inspiring them to become heroes themselves.\n"}]},"paddingTop":30,"paddingBottom":0},"id":"df7mm","meta":{"sampleId":"TX001"}},{"props":{"id":"TCkLM","messages":[{"id":"HtJfV","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"Now it’s your turn to define your target audience."},{"insert":"\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}},{"id":"PXqJR","props":{"contents":{"ops":[{"insert":"When defining your target audience, you’ll want to consider the demographics, religious views, core values, lifestyle, interests, felt needs, challenges, and concerns. 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Aim to create deep connections by identifying with their core values, needs, and common experiences. By understanding what your target audience finds important, you can leverage this knowledge to create relevant content that can be a bridge to faith. \n"}]},"paddingTop":30,"paddingBottom":0},"id":"R4Xsj","meta":{"sampleId":"TX001"}},{"props":{"id":"J57Rl","messages":[{"id":"HtJfV","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"Take a moment to answer the follow deep-level characteristics for your audience:"},{"insert":"\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}},{"id":"KJLD7","props":{"contents":{"ops":[{"insert":"What does your audience need or what challenges are they dealing with? \n"}]},"type":"textarea","confirmAction":"SAVE_TO_VARIABLE","placeholder":null,"showHint":true,"variableName":"audiencechallenge"},"bot":"default","botEmotion":"default","type":"response","meta":{"blockId":"RES002"}},{"id":"ycVOq","props":{"contents":{"ops":[{"insert":"What does your audience value or care about?\n"}]},"type":"textarea","confirmAction":"SAVE_TO_VARIABLE","placeholder":"","showHint":true,"variableName":"audiencevalue"},"bot":"default","botEmotion":"default","type":"response","meta":{"blockId":"RES002"}},{"id":"V4CyB","props":{"contents":{"ops":[{"insert":"What lived experiences does your target audience share that may impact the content and messaging you create?\n"}]},"type":"textarea","confirmAction":"SAVE_TO_VARIABLE","placeholder":null,"showHint":true,"variableName":"audienceexperience"},"bot":"default","botEmotion":"default","type":"response","meta":{"blockId":"RES002"}},{"id":"YUxZ-","props":{"contents":{"ops":[{"insert":"What motivates their actions and makes them who they are?\n"}]},"type":"textarea","confirmAction":"SAVE_TO_VARIABLE","placeholder":null,"showHint":true,"variableName":"audiencemotivation"},"bot":"default","botEmotion":"default","type":"response","meta":{"blockId":"RES002"}},{"id":"S5m0R","props":{"contents":{"ops":[{"insert":"Great! 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People become loyal to a brand when it helps them solve problems or addresses their felt needs. Additionally, the number one reason people share content is that they feel it will improve the lives of others. It’s an essential part of our mission to share and create content that will uplift, help, address a felt need, and/or improve the lives of people around the world. \n"}]},"paddingTop":30,"paddingBottom":0},"id":"vO6jx","meta":{"sampleId":"TX001"}},{"props":{"id":"gf0VU","messages":[{"id":"_ck_p","props":{"contents":{"ops":[{"insert":"Together with our producers, we want to lead the way in creating content that positively impacts audiences. 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Here is an example: \n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"EAtMX","meta":{"sampleId":"DLDEFAULT"}},{"props":{"photo":{"id":"MXa7WJ_eT","name":"Heroes-4x5-96dpi-feature-removebg-preview.png","ext":"png","mimeType":"image/png","size":238925,"created":"2022-06-06T08:04:08.205Z","org":"HzhFYgFfX","props":{"width":559,"height":447},"thumbnails":{"main":{"id":"MXa7WJ_eT-main","formats":{"png":{"ext":"png","mimeType":"image/png","created":"2022-06-06T08:04:09.071Z","size":273229,"url":"https://assets.hope.study/images/MXa7WJ_eT_main_Qho.png"},"jpg":{"ext":"jpg","mimeType":"image/jpeg","created":"2022-06-06T08:04:09.071Z","size":26665,"url":"https://assets.hope.study/images/MXa7WJ_eT_main_oNu.jpg"},"webp":{"ext":"webp","mimeType":"image/webp","created":"2022-06-06T08:04:09.071Z","size":23402,"url":"https://assets.hope.study/images/MXa7WJ_eT_main_z1c.webp"}},"props":{"width":325,"height":447,"cropMask":"116.84166666666667,0,447,325.31666666666666"}}},"url":"https://assets.hope.study/images/MXa7WJ_eT.png"},"maskColor":"transparent","transparentPhoto":false,"photoPosition":"left","centeredText":null,"title":"Pain Points Example Based on the Heroes II: Bible Trivia Game","text":{"ops":[{"insert":"Christians who were born in the church and became Christians through the parents' faith. People who once identified with the Christian faith, but now consider themselves as non-religious. They believe in some sort of power beyond what we can see, but this may not necessarily be the Biblical God. They want to understand how the Bible is relevant to their daily life.\n"}]},"shortText":{"ops":[{"insert":""}]},"goals":[],"shadow":false,"paddingTop":30,"paddingBottom":0,"bgTheme":"transparent","componentTheme":"white"},"tag":"Person","id":"z65Gb","meta":{"sampleId":"PN001"}},{"props":{"id":"7YCrG","messages":[{"id":"OKI2V","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"What pain point can you define for the Heroes II example I've mentioned above?"},{"insert":"\n"}]},"wrongBranchId":"4NQnC","rightBranchId":"nalsb","type":"text-select","withImages":false,"multiple":false,"answer":"GMJwV","variants":[{"id":"TYnjp","text":"Productivity Pain Points"},{"id":"GMJwV","text":"Support Pain Points"},{"id":"fvX0S","text":"Emotional Pain Points"},{"id":"LFbRD","text":"Financial Pain Points"}],"isLockBtn":false,"showHint":false,"shuffleVariants":false,"buttons":[]},"bot":"default","botEmotion":"default","type":"test","branchesCount":2,"branches":{"4NQnC":[{"id":"iRwaS","props":{"contents":{"ops":[{"insert":"That's not right. The Heroes II project supports people who are likely to have an interest in learning about God and the Bible.\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}},{"id":"0wCPB","props":{"contents":{"ops":[{"insert":"So, let’s try to define the pain points of your project. Please answer the following questions:\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}],"nalsb":[{"id":"MQ_R8","props":{"contents":{"ops":[{"insert":"Yes, that's absolutely right. The Heroes II project supports people who are likely to have an interest in learning about God and the Bible.\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}},{"id":"x6qsb","props":{"contents":{"ops":[{"insert":"So, let’s try to define the pain points of your project. 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You did an excellent job.\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"V5JiC","meta":{"sampleId":"DLDEFAULT"}}],"bgImage":{},"blur":0},"tag":"Slide","hidden":false},{"props":{"id":"slide-iG4Fc","components":[{"tag":"Heading","props":{"contents":{"ops":[{"attributes":{"palette-color":"one","bold":true},"insert":"Content development."},{"insert":"\n"}]},"type":"h2","goals":[],"paddingTop":30,"paddingBottom":30,"fontSizes":null,"bgTheme":"transparent"},"id":"Uwvvp","meta":{"sampleId":"HG002"}},{"tag":"Image","props":{"type":"default","image":{"id":"O28C_DaEG","name":"29.jpg","ext":"jpeg","mimeType":"image/jpeg","size":181140,"created":"2022-06-06T08:12:40.419Z","org":"HzhFYgFfX","props":{"width":1920,"height":498},"thumbnails":{"main":{"id":"O28C_DaEG-main","formats":{"jpg":{"ext":"jpg","mimeType":"image/jpeg","created":"2022-06-06T08:12:41.469Z","size":18990,"url":"https://assets.hope.study/images/O28C_DaEG_main_xoI.jpeg"},"webp":{"ext":"webp","mimeType":"image/webp","created":"2022-06-06T08:12:41.469Z","size":12452,"url":"https://assets.hope.study/images/O28C_DaEG_main_QQ2.webp"}},"props":{"width":1125,"height":292,"cropMask":"0,0,498,1920"}}},"url":"https://assets.hope.study/images/O28C_DaEG.jpg"},"mobileImage":null,"uploaderType":"designer.imagecard.default.flexible","mobileUploaderType":"course.mcover","goals":[],"shadow":false,"paddingTop":0,"paddingBottom":0,"bgTheme":"transparent"},"id":"r6hg8","meta":{"sampleId":"IM001"}},{"props":{"id":"PXUcP","messages":[{"id":"_DRR6","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"Always remember: empathy first. 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Now let’s talk about the best way to package your content.\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"aoEHq","meta":{"sampleId":"DLDEFAULT"}}],"bgImage":{},"blur":0},"tag":"Slide","hidden":false},{"props":{"id":"slide-lNaSy","components":[{"tag":"Image","props":{"type":"default","image":{"id":"pabB7xXuM","name":"1207.jpg","ext":"jpeg","mimeType":"image/jpeg","size":364730,"created":"2022-06-06T13:48:32.292Z","org":"HzhFYgFfX","props":{"width":1920,"height":707},"thumbnails":{"main":{"id":"pabB7xXuM-main","formats":{"jpg":{"ext":"jpg","mimeType":"image/jpeg","created":"2022-06-06T13:48:33.176Z","size":37655,"url":"https://assets.hope.study/images/pabB7xXuM_main_cG6.jpeg"},"webp":{"ext":"webp","mimeType":"image/webp","created":"2022-06-06T13:48:33.176Z","size":33166,"url":"https://assets.hope.study/images/pabB7xXuM_main_X-N.webp"}},"props":{"width":1125,"height":414,"cropMask":"0,0,707,1920"}}},"url":"https://assets.hope.study/images/pabB7xXuM.jpg"},"mobileImage":null,"uploaderType":"designer.imagecard.default.flexible","mobileUploaderType":"course.mcover","goals":[],"shadow":false,"paddingTop":0,"paddingBottom":0,"bgTheme":"transparent"},"id":"AOcrM","meta":{"sampleId":"IM001"}},{"tag":"Image","props":{"type":"default","image":{"id":"-UxuIgwan","name":"30.jpg","ext":"jpeg","mimeType":"image/jpeg","size":238410,"created":"2022-06-06T08:18:46.281Z","org":"HzhFYgFfX","props":{"width":1920,"height":590},"thumbnails":{"main":{"id":"-UxuIgwan-main","formats":{"jpg":{"ext":"jpg","mimeType":"image/jpeg","created":"2022-06-06T08:18:47.272Z","size":20969,"url":"https://assets.hope.study/images/-UxuIgwan_main_RF_.jpeg"},"webp":{"ext":"webp","mimeType":"image/webp","created":"2022-06-06T08:18:47.272Z","size":18182,"url":"https://assets.hope.study/images/-UxuIgwan_main_PfU.webp"}},"props":{"width":1125,"height":346,"cropMask":"0,0,590,1920"}}},"url":"https://assets.hope.study/images/-UxuIgwan.jpg"},"mobileImage":null,"uploaderType":"designer.imagecard.default.flexible","mobileUploaderType":"course.mcover","goals":[],"shadow":false,"paddingTop":0,"paddingBottom":0,"bgTheme":"transparent"},"id":"QYXE2","hidden":true,"meta":{"sampleId":"IM001"}},{"tag":"Heading","props":{"contents":{"ops":[{"attributes":{"palette-color":"one"},"insert":"Packaging Your Content "},{"insert":"\n"}]},"type":"h2","paddingTop":30,"paddingBottom":0},"id":"zXB8R","hidden":true,"meta":{"sampleId":"HG002"}},{"props":{"id":"wN2jS","messages":[{"id":"cfCoQ","props":{"contents":{"ops":[{"insert":"Now that you have a sense of what topics would be the most relevant to your project’s target audience, choose 3 that will address a felt need, improve their life, and/or answer a question they may have. 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You can get top search data from any search engine, YouTube, and other social media trend tracking sites. Try it. Start typing in a question and let the search engine auto-finish. The top results represent the most popular search queries. In other words, you will see what large numbers of people are searching for online. It gives you a sneak peek into their needs, worries, and nagging questions, as well as helps you determine the best way to frame your message. \n"}]},"paddingTop":30,"paddingBottom":0},"id":"SLyly","meta":{"sampleId":"TX001"}},{"props":{"id":"auQ2u","messages":[{"id":"CAcgp","props":{"contents":{"ops":[{"insert":"Go to Google (or YouTube) and use the autofill to help craft your content titles for the 3 topics you chose previously. Make a list of key phrases you find. Choose the strongest or best match and phrase your topic title to exactly match the language used in the search autofill. "},{"attributes":{"bold":true},"insert":"List your results below for each topic:"},{"insert":"\n"}]},"type":"textarea","confirmAction":"SAVE_TO_VARIABLE","placeholder":null,"showHint":true,"variableName":"3topicsresults"},"bot":"default","botEmotion":"default","type":"response","meta":{"blockId":"RES002"}},{"id":"DNKlj","props":{"contents":{"ops":[{"insert":"You’re doing great! \n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}},{"id":"Ryt9H","props":{"contents":{"ops":[{"insert":"Now, once you’ve completed this step in your content planning for your project, you can use the Research Portal of Mission passport to check the demand of your project topics based on location and review related search queries for inspiration. \n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"auQ2u","meta":{"sampleId":"DLDEFAULT"}}],"bgImage":{},"blur":0},"tag":"Slide","hidden":false},{"props":{"id":"slide-Rur5a","components":[{"tag":"Heading","props":{"contents":{"ops":[{"attributes":{"palette-color":"one"},"insert":"NEW NEW NEW NEW"},{"insert":"\n"}]},"type":"h2","paddingTop":30,"paddingBottom":0},"id":"nYBvH","hidden":true,"meta":{"sampleId":"HG002"}},{"tag":"Heading","props":{"contents":{"ops":[{"attributes":{"palette-color":"one","bold":true},"insert":"Distribution"},{"insert":"\n"}]},"type":"h2","paddingTop":30,"paddingBottom":0},"id":"YEwFh","hidden":true,"meta":{"sampleId":"HG002"}},{"tag":"Image","props":{"type":"default","image":{"id":"QJbCS2mc1","name":"31.jpg","ext":"jpeg","mimeType":"image/jpeg","size":227935,"created":"2022-06-06T08:27:25.050Z","org":"HzhFYgFfX","props":{"width":1920,"height":590},"thumbnails":{"main":{"id":"QJbCS2mc1-main","formats":{"jpg":{"ext":"jpg","mimeType":"image/jpeg","created":"2022-06-06T08:27:25.937Z","size":20726,"url":"https://assets.hope.study/images/QJbCS2mc1_main_Ur9.jpeg"},"webp":{"ext":"webp","mimeType":"image/webp","created":"2022-06-06T08:27:25.937Z","size":16912,"url":"https://assets.hope.study/images/QJbCS2mc1_main_51k.webp"}},"props":{"width":1125,"height":346,"cropMask":"0,0,590,1920"}}},"url":"https://assets.hope.study/images/QJbCS2mc1.jpg"},"mobileImage":null,"uploaderType":"designer.imagecard.default.flexible","mobileUploaderType":"course.mcover","goals":[],"shadow":true,"paddingTop":30,"paddingBottom":0,"bgTheme":"transparent"},"id":"NcaqW","hidden":true,"meta":{"sampleId":"IM001"}},{"tag":"Image","props":{"type":"default","image":{"id":"L292sBSwv","name":"1206.jpg","ext":"jpeg","mimeType":"image/jpeg","size":297709,"created":"2022-06-06T13:47:37.951Z","org":"HzhFYgFfX","props":{"width":1920,"height":707},"thumbnails":{"main":{"id":"L292sBSwv-main","formats":{"jpg":{"ext":"jpg","mimeType":"image/jpeg","created":"2022-06-06T13:47:38.999Z","size":29203,"url":"https://assets.hope.study/images/L292sBSwv_main_Qe9.jpeg"},"webp":{"ext":"webp","mimeType":"image/webp","created":"2022-06-06T13:47:38.999Z","size":23562,"url":"https://assets.hope.study/images/L292sBSwv_main_jt1.webp"}},"props":{"width":1125,"height":414,"cropMask":"0,0,707,1920"}}},"url":"https://assets.hope.study/images/L292sBSwv.jpg"},"uploaderType":"designer.imagecard.default.flexible","shadow":true,"paddingTop":30,"paddingBottom":0},"id":"PnSrL","meta":{"sampleId":"IM001"}},{"tag":"Text","props":{"contents":{"ops":[{"insert":"Creating audience-focused content is just the foundation of creating for impact. To reach people with our messages of hope and wholeness, your content must be available on the platforms where your audience spends their time and be presented in the media formats your chosen audience likes to consume. Therefore, each target audience will require specific media formats and distribution methods.\n"}]},"paddingTop":30,"paddingBottom":0},"id":"pBeph","meta":{"sampleId":"TX001"}},{"props":{"type":"rounded","photo":{"url":"https://assets.hope.study/connect/designer/demo/4_Person_2.jpg"},"maskColor":"transparent","transparentPhoto":false,"photoPosition":"left","centeredText":true,"title":"","text":{"ops":[{"insert":"Creating audience-focused content is just the foundation of creating for impact. To reach people with our messages of hope and wholeness, your content must be available on the platforms where your audience spends their time and be presented in the media formats your chosen audience likes to consume. Therefore, each target audience will require specific media formats and distribution methods.\n"}]},"shortText":{"ops":[{"insert":"\n"}]},"goals":[],"shadow":false,"paddingTop":0,"paddingBottom":0,"bgTheme":"transparent","componentTheme":"white"},"tag":"Person","id":"1VtIk","hidden":true,"meta":{"sampleId":"PN003"}},{"props":{"id":"KORAV","messages":[{"id":"mCn_C","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"So how do you choose the best distribution methods? Let me tell you how I would do it."},{"insert":"\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"KORAV","meta":{"sampleId":"DLDEFAULT"}},{"props":{"items":[{"ops":[{"attributes":{"bold":true},"insert":"Define the target audience."},{"insert":"\nYou need to have a good understanding of what your audience wants and how they want to engage with it. This comes down to conducting a little research which we’ve covered in the previous module of this course series. \n"}]},{"ops":[{"attributes":{"bold":true},"insert":"Identify potential marketing intermediaries."},{"insert":"\nThere are only two ways to reach a target audience:\n"},{"attributes":{"bold":true},"insert":"Directly"},{"insert":" – you communicate directly to your audience through your brand’s social media channels, email marketing, text messaging, etc. "},{"attributes":{"list":"bullet"},"insert":"\n"},{"attributes":{"bold":true},"insert":"Indirectly "},{"insert":"– or you can communicate indirectly to the target audience through marketing intermediaries (middlemen) who serve as distribution channels to enable producers to indirectly market their content to audiences. Marketing intermediaries include channels like radio stations, TV networks, digital advertisers, paid social media influencers as well as large retailers. "},{"attributes":{"list":"bullet"},"insert":"\n"}]},{"ops":[{"attributes":{"bold":true},"insert":"Define the distribution or media format."},{"insert":"\nThe nature of your project (brand) and the preferences of your audience will determine the type of distribution method you choose. A diverse and flexible distribution method is essential if you want your project to perform well. For example, if you’re planning on launching a video series that discusses topics important to collegiate Christian youths, you’d want to release the video series on YouTube and iTunes as a podcast as well as consider developing video shorts to promote the brand on TikTok. However, launching a long-form video series on TV, would not be a good fit for this audience. \n"}]}],"type":"numbered","numbersTheme":"dark","paddingTop":30,"paddingBottom":0,"startNumber":1},"tag":"List","id":"OT6lF","meta":{"sampleId":"LI002"}},{"tag":"Heading","props":{"contents":{"ops":[{"attributes":{"palette-color":"one","bold":true},"insert":"Distribution formats example based on the Heroes II: Bible Trivia Game"},{"insert":"\n"}]},"type":"h3","paddingTop":30,"paddingBottom":0},"id":"KY0JZ","meta":{"sampleId":"HG003"}},{"tag":"Image","props":{"type":"default","image":{"id":"n2kZBfE2A","name":"1201 (1).jpg","ext":"jpeg","mimeType":"image/jpeg","size":137602,"created":"2022-06-06T08:32:35.936Z","org":"HzhFYgFfX","props":{"width":1920,"height":522},"thumbnails":{"main":{"id":"n2kZBfE2A-main","formats":{"jpg":{"ext":"jpg","mimeType":"image/jpeg","created":"2022-06-06T08:32:36.776Z","size":12812,"url":"https://assets.hope.study/images/n2kZBfE2A_main_dyQ.jpeg"},"webp":{"ext":"webp","mimeType":"image/webp","created":"2022-06-06T08:32:36.776Z","size":11962,"url":"https://assets.hope.study/images/n2kZBfE2A_main_v-q.webp"}},"props":{"width":1125,"height":306,"cropMask":"0,0,522,1920"}}},"url":"https://assets.hope.study/images/n2kZBfE2A.jpg"},"mobileImage":null,"uploaderType":"designer.imagecard.default.flexible","mobileUploaderType":"course.mcover","goals":[],"shadow":false,"paddingTop":30,"paddingBottom":0,"bgTheme":"transparent"},"id":"cOIv2","meta":{"sampleId":"IM001"}},{"props":{"id":"HF4X1","messages":[{"id":"OpyY-","props":{"contents":{"ops":[{"insert":"Alright, let’s return to our Heroes II example. Please read through the information carefully as it will help you answer the questions below. 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Additional distribution formats are called "},{"attributes":{"bold":true},"insert":"secondary distribution formats."},{"insert":"\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"tJZSZ","meta":{"sampleId":"DLDEFAULT"}},{"props":{"id":"yG_cI","messages":[{"id":"EHhpn","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"What would be the best secondary distribution formats for Heroes II? 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A "},{"attributes":{"bold":true},"insert":"Facebook page, YouTube Channel,"},{"insert":" and an "},{"attributes":{"bold":true},"insert":"Instagram profile"},{"insert":" were chosen as the secondary distribution formats for the Heroes II game.\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}]},"meta":{"blockId":"TEST002"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"yG_cI","meta":{"sampleId":"DLDEFAULT"}},{"props":{"id":"iImiG","messages":[{"id":"pg6Ud","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"Now let’s consider the distribution formats for your project."},{"insert":"\nBased on the research you’ve done, tell me about your audience.\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"iImiG","meta":{"sampleId":"DLDEFAULT"}},{"props":{"id":"FJoOn","messages":[{"id":"kaLUl","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"How does your target audience like to consume information or what kind of media do they prefer?"},{"insert":" Media format examples may include but are not limited to: video, podcasting, images, text snippets, live chat, games, reading, etc. \n"}]},"type":"textarea","confirmAction":"SAVE_TO_VARIABLE","placeholder":null,"showHint":false,"variableName":"consumeinfo"},"bot":"default","botEmotion":"default","type":"response","meta":{"blockId":"RES002"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"FJoOn","meta":{"sampleId":"DLDEFAULT"}},{"props":{"id":"hU8gD","messages":[{"id":"kaLUl","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"What are your audience’s preferred platforms/channels for engaging with media?"},{"insert":" Examples may include but are not limited to: TV, Apple TV, iTunes, YouTube, apps, TikTok, Twitter, Instagram, Facebook, Podcasts, etc.\n"}]},"type":"textarea","confirmAction":"SAVE_TO_VARIABLE","placeholder":null,"showHint":null,"variableName":"preferedplatforms"},"bot":"default","botEmotion":"default","type":"response","meta":{"blockId":"RES002"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"hU8gD","meta":{"sampleId":"DLDEFAULT"}},{"props":{"id":"2OSyj","messages":[{"id":"gvLH6","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"Looks like you’ve done your homework. 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It seems like you’re ready to answer the next set of questions I’m going to ask.\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}},{"id":"jq4FY","props":{"contents":{"ops":[{"insert":"To properly develop your brand, you need to be able to answer the following questions: \n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}},{"id":"Y6ZVU","props":{"contents":{"ops":[{"insert":"What do you want your project to be remembered for?\n"}]},"type":"textarea","confirmAction":"SAVE_TO_VARIABLE","placeholder":"Your comprehensive guide to Bible prophecy, preparing you for Christ's soon return.","showHint":true,"variableName":"projectremembered"},"bot":"default","botEmotion":"default","type":"response","meta":{"blockId":"RES002"}},{"id":"Hu_aM","props":{"contents":{"ops":[{"insert":"Great answer! This is your brand. \n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}],"Dijyn":[{"id":"C-A9g","props":{"contents":{"ops":[{"insert":"Okay, why don't you take the time to review this section again before we move on?\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}]},"meta":{"blockId":"TEXT001"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"6u3wL","meta":{"sampleId":"DLDEFAULT"}},{"props":{"id":"queau","messages":[{"id":"BvnVd","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"Does your project have a brand story and promise?"},{"insert":"\n"}]},"type":"buttons","buttons":[{"code":"yNLvr","text":"Yes","type":"primary"},{"code":"pP0en","text":"No","type":"primary"}]},"bot":"default","type":"response","branches":{"yNLvr":[{"id":"1fSWy","props":{"contents":{"ops":[{"insert":"Good! 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"},{"insert":"\n"}]},{"ops":[{"attributes":{"bold":true},"insert":"How will the brand fulfill the mission of the church?"},{"insert":"\n"},{"attributes":{"italic":true},"insert":"Approximately 1 in 3 of the children surveyed did not recognize Nativity as part of the Bible. It helps to deal with the decline in Bible literacy, which massively impacts people’s ability to understand and communicate the Gospel to others."},{"insert":"\n"}]},{"ops":[{"attributes":{"bold":true},"insert":"What will the project do for the salvation of people?"},{"insert":"\n"},{"attributes":{"italic":true},"insert":"It will help children, youth, and adults become better acquainted with some amazing Bible stories, thus promoting Bible literacy and fighting its current decline. 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the idea is thought through and developed, maybe even tested with focus groups, the finalized and approved Mission Passport becomes the charter that is to be followed. 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Based on results, we’ll determine opportunities for optimization and identify changes that may need to be made to the distribution plan and/or future content.\n"}]},"paddingTop":30,"paddingBottom":0},"id":"U9IDT","meta":{"sampleId":"TX001"}},{"tag":"Heading","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"In this 4–part training series you will learn how to: "},{"insert":"\n"}]},"type":"h4","paddingTop":30,"paddingBottom":0},"id":"YLvpx","meta":{"sampleId":"HG004"}},{"props":{"items":[{"ops":[{"insert":"Identify and define the target audience.\n"}]},{"ops":[{"insert":"Identify the audience pain points or felt needs.\n"}]},{"ops":[{"insert":"Identify relevant content and appropriate distribution channels.\n"}]}],"type":"marked","numbersTheme":"gradient","paddingTop":30,"paddingBottom":0},"tag":"List","id":"XHWn5","meta":{"sampleId":"LI001"}},{"props":{"items":[{"ops":[{"insert":"Define your project mission and clearly communicate its purpose.\n"}]},{"ops":[{"insert":"Develop a brand promise and strategy.\n"}]},{"ops":[{"insert":"Reevaluate your ideas and think broader and deeper about them in the context of the missiological (Christian mission) outcomes.\n"}]}],"type":"marked","numbersTheme":"gradient","paddingTop":30,"paddingBottom":0},"tag":"List","id":"KhMyk","meta":{"sampleId":"LI001"}},{"props":{"items":[{"ops":[{"insert":"Think holistically about the seeker (target audience’s) experience.\n"}]},{"ops":[{"insert":"Establish desired outcomes and relevant goals.\n"}]},{"ops":[{"insert":"Set mission’s key performance indicators.\n"}]}],"type":"marked","numbersTheme":"gradient","paddingTop":30,"paddingBottom":0},"tag":"List","id":"xY6m0","meta":{"sampleId":"LI001"}},{"tag":"Heading","props":{"contents":{"ops":[{"attributes":{"palette-color":"one","bold":true},"insert":"COURSE OVERVIEW:"},{"insert":"\n"}]},"type":"h3","paddingTop":30,"paddingBottom":0},"id":"3SPtg","meta":{"sampleId":"HG003"}},{"tag":"Text","props":{"contents":{"ops":[{"insert":"This series is intended to give you a high-level overview and to be completed in segments as you familiarize yourself with the Mission Passport process. 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It’s bad practice to target everyone. Trying to reach a target audience that is too broad, reduces the relevancy of the message and spreads efforts too thin for significant impact. \n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}],"iMo28":[{"id":"mhYt4","props":{"contents":{"ops":[{"insert":"You’re absolutely right! It’s bad practice to target everyone. Trying to reach a target audience that is too broad, reduces the relevancy of the message and spreads efforts too thin for significant impact. \n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}]},"meta":{"blockId":"TEXT001"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"8NGl2","meta":{"sampleId":"DLDEFAULT"}},{"tag":"Text","props":{"contents":{"ops":[{"insert":"To put it simply. You can’t speak directly to your best potential customers if you’re trying to speak to their kids, parents, spouses, and colleagues at the same time.\n\nDifferent demographics, or groups of people, have different interests or needs. 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Now I’m going to give you a target audience example:\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}]}},"bot":"default","botEmotion":"default","type":"quiz","branches":{"cKK6f":[{"id":"riPGo","props":{"contents":{"ops":[{"insert":"The correct answer is all of the above! 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They spend time playing games and connecting with gaming communities on Discord and Twitch as well as YouTube and other gaming channels.\n"}]},"paddingTop":30,"paddingBottom":0},"id":"EGWKt","meta":{"sampleId":"TX001"}},{"tag":"Heading","props":{"contents":{"ops":[{"attributes":{"palette-color":"one","bold":true},"insert":"FELT NEEDS OR PROBLEM THAT THE HEROES II IS DESIGNED TO ADDRESS:"},{"insert":"\n"}]},"type":"h3","paddingTop":30,"paddingBottom":0},"id":"EP5yj","meta":{"sampleId":"HG003"}},{"tag":"Text","props":{"contents":{"ops":[{"insert":"Would like to understand more about the Bible to develop character and to know what is right and what is wrong. Face moral and behavioral issues while developing their character. Are struggling to be accepted by their social peers.\n"}]},"paddingTop":30,"paddingBottom":0},"id":"SKBIN","meta":{"sampleId":"TX001"}},{"tag":"Heading","props":{"contents":{"ops":[{"attributes":{"palette-color":"one","bold":true},"insert":"OBJECTIVE:"},{"insert":"\n"}]},"type":"h3","paddingTop":30,"paddingBottom":0},"id":"tSzg3","meta":{"sampleId":"HG003"}},{"tag":"Text","props":{"contents":{"ops":[{"insert":"Heroes II intends to engage them with the Bible in a fun way that would lead to an increase in their interest in Bible studies. Through biblical stories, they will identify themselves with true heroes, inspiring them to become heroes themselves.\n"}]},"paddingTop":30,"paddingBottom":0},"id":"df7mm","meta":{"sampleId":"TX001"}},{"props":{"id":"TCkLM","messages":[{"id":"HtJfV","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"Now it’s your turn to define your target audience."},{"insert":"\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}},{"id":"PXqJR","props":{"contents":{"ops":[{"insert":"When defining your target audience, you’ll want to consider the demographics, religious views, core values, lifestyle, interests, felt needs, challenges, and concerns. 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"},{"attributes":{"bold":true},"insert":"Begin by filling in the following surface-level demographic information on your audience:"},{"insert":"\nLocation:"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Age:"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Gender: "},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Ethnicity/Language: "},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"General Interests:"},{"attributes":{"list":"bullet"},"insert":"\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}},{"id":"CmUZv","props":{"contents":{"ops":[{"insert":"Thanks, let’s now dig deeper into your target audience.\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"WWy0e","hidden":true,"meta":{"sampleId":"DLDEFAULT"}},{"tag":"Text","props":{"contents":{"ops":[{"insert":"Once you’ve determined the surface-level characteristics of your target audience, work down to a deeper level which will help shape your messaging and the kind of content you’ll create. Aim to create deep connections by identifying with their core values, needs, and common experiences. By understanding what your target audience finds important, you can leverage this knowledge to create relevant content that can be a bridge to faith. \n"}]},"paddingTop":30,"paddingBottom":0},"id":"R4Xsj","meta":{"sampleId":"TX001"}},{"props":{"id":"J57Rl","messages":[{"id":"HtJfV","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"Take a moment to answer the follow deep-level characteristics for your audience:"},{"insert":"\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}},{"id":"KJLD7","props":{"contents":{"ops":[{"insert":"What does your audience need or what challenges are they dealing with? \n"}]},"type":"textarea","confirmAction":"SAVE_TO_VARIABLE","placeholder":null,"showHint":true,"variableName":"audiencechallenge"},"bot":"default","botEmotion":"default","type":"response","meta":{"blockId":"RES002"}},{"id":"ycVOq","props":{"contents":{"ops":[{"insert":"What does your audience value or care about?\n"}]},"type":"textarea","confirmAction":"SAVE_TO_VARIABLE","placeholder":"","showHint":true,"variableName":"audiencevalue"},"bot":"default","botEmotion":"default","type":"response","meta":{"blockId":"RES002"}},{"id":"V4CyB","props":{"contents":{"ops":[{"insert":"What lived experiences does your target audience share that may impact the content and messaging you create?\n"}]},"type":"textarea","confirmAction":"SAVE_TO_VARIABLE","placeholder":null,"showHint":true,"variableName":"audienceexperience"},"bot":"default","botEmotion":"default","type":"response","meta":{"blockId":"RES002"}},{"id":"YUxZ-","props":{"contents":{"ops":[{"insert":"What motivates their actions and makes them who they are?\n"}]},"type":"textarea","confirmAction":"SAVE_TO_VARIABLE","placeholder":null,"showHint":true,"variableName":"audiencemotivation"},"bot":"default","botEmotion":"default","type":"response","meta":{"blockId":"RES002"}},{"id":"S5m0R","props":{"contents":{"ops":[{"insert":"Great! 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People who once identified with the Christian faith, but now consider themselves as non-religious. They believe in some sort of power beyond what we can see, but this may not necessarily be the Biblical God. They want to understand how the Bible is relevant to their daily life.\n"}]},"shortText":{"ops":[{"insert":""}]},"goals":[],"shadow":false,"paddingTop":30,"paddingBottom":0,"bgTheme":"transparent","componentTheme":"white"},"tag":"Person","id":"z65Gb","meta":{"sampleId":"PN001"}},{"props":{"id":"7YCrG","messages":[{"id":"OKI2V","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"What pain point can you define for the Heroes II example I've mentioned above?"},{"insert":"\n"}]},"wrongBranchId":"4NQnC","rightBranchId":"nalsb","type":"text-select","withImages":false,"multiple":false,"answer":"GMJwV","variants":[{"id":"TYnjp","text":"Productivity Pain Points"},{"id":"GMJwV","text":"Support Pain Points"},{"id":"fvX0S","text":"Emotional Pain Points"},{"id":"LFbRD","text":"Financial Pain Points"}],"isLockBtn":false,"showHint":false,"shuffleVariants":false,"buttons":[]},"bot":"default","botEmotion":"default","type":"test","branchesCount":2,"branches":{"4NQnC":[{"id":"iRwaS","props":{"contents":{"ops":[{"insert":"That's not right. The Heroes II project supports people who are likely to have an interest in learning about God and the Bible.\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}},{"id":"0wCPB","props":{"contents":{"ops":[{"insert":"So, let’s try to define the pain points of your project. Please answer the following questions:\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}],"nalsb":[{"id":"MQ_R8","props":{"contents":{"ops":[{"insert":"Yes, that's absolutely right. The Heroes II project supports people who are likely to have an interest in learning about God and the Bible.\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}},{"id":"x6qsb","props":{"contents":{"ops":[{"insert":"So, let’s try to define the pain points of your project. 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You did an excellent job.\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"V5JiC","meta":{"sampleId":"DLDEFAULT"}}],"bgImage":{},"blur":0},"tag":"Slide","hidden":false},{"props":{"id":"slide-iG4Fc","components":[{"tag":"Heading","props":{"contents":{"ops":[{"attributes":{"palette-color":"one","bold":true},"insert":"Content development."},{"insert":"\n"}]},"type":"h2","goals":[],"paddingTop":30,"paddingBottom":30,"fontSizes":null,"bgTheme":"transparent"},"id":"Uwvvp","meta":{"sampleId":"HG002"}},{"tag":"Image","props":{"type":"default","image":{"id":"O28C_DaEG","name":"29.jpg","ext":"jpeg","mimeType":"image/jpeg","size":181140,"created":"2022-06-06T08:12:40.419Z","org":"HzhFYgFfX","props":{"width":1920,"height":498},"thumbnails":{"main":{"id":"O28C_DaEG-main","formats":{"jpg":{"ext":"jpg","mimeType":"image/jpeg","created":"2022-06-06T08:12:41.469Z","size":18990,"url":"https://assets.hope.study/images/O28C_DaEG_main_xoI.jpeg"},"webp":{"ext":"webp","mimeType":"image/webp","created":"2022-06-06T08:12:41.469Z","size":12452,"url":"https://assets.hope.study/images/O28C_DaEG_main_QQ2.webp"}},"props":{"width":1125,"height":292,"cropMask":"0,0,498,1920"}}},"url":"https://assets.hope.study/images/O28C_DaEG.jpg"},"mobileImage":null,"uploaderType":"designer.imagecard.default.flexible","mobileUploaderType":"course.mcover","goals":[],"shadow":false,"paddingTop":0,"paddingBottom":0,"bgTheme":"transparent"},"id":"r6hg8","meta":{"sampleId":"IM001"}},{"props":{"id":"PXUcP","messages":[{"id":"_DRR6","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"Always remember: empathy first. 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To reach people with our messages of hope and wholeness, your content must be available on the platforms where your audience spends their time and be presented in the media formats your chosen audience likes to consume. Therefore, each target audience will require specific media formats and distribution methods.\n"}]},"paddingTop":30,"paddingBottom":0},"id":"pBeph","meta":{"sampleId":"TX001"}},{"props":{"type":"rounded","photo":{"url":"https://assets.hope.study/connect/designer/demo/4_Person_2.jpg"},"maskColor":"transparent","transparentPhoto":false,"photoPosition":"left","centeredText":true,"title":"","text":{"ops":[{"insert":"Creating audience-focused content is just the foundation of creating for impact. To reach people with our messages of hope and wholeness, your content must be available on the platforms where your audience spends their time and be presented in the media formats your chosen audience likes to consume. Therefore, each target audience will require specific media formats and distribution methods.\n"}]},"shortText":{"ops":[{"insert":"\n"}]},"goals":[],"shadow":false,"paddingTop":0,"paddingBottom":0,"bgTheme":"transparent","componentTheme":"white"},"tag":"Person","id":"1VtIk","hidden":true,"meta":{"sampleId":"PN003"}},{"props":{"id":"KORAV","messages":[{"id":"mCn_C","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"So how do you choose the best distribution methods? Let me tell you how I would do it."},{"insert":"\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"KORAV","meta":{"sampleId":"DLDEFAULT"}},{"props":{"items":[{"ops":[{"attributes":{"bold":true},"insert":"Define the target audience."},{"insert":"\nYou need to have a good understanding of what your audience wants and how they want to engage with it. This comes down to conducting a little research which we’ve covered in the previous module of this course series. \n"}]},{"ops":[{"attributes":{"bold":true},"insert":"Identify potential marketing intermediaries."},{"insert":"\nThere are only two ways to reach a target audience:\n"},{"attributes":{"bold":true},"insert":"Directly"},{"insert":" – you communicate directly to your audience through your brand’s social media channels, email marketing, text messaging, etc. "},{"attributes":{"list":"bullet"},"insert":"\n"},{"attributes":{"bold":true},"insert":"Indirectly "},{"insert":"– or you can communicate indirectly to the target audience through marketing intermediaries (middlemen) who serve as distribution channels to enable producers to indirectly market their content to audiences. Marketing intermediaries include channels like radio stations, TV networks, digital advertisers, paid social media influencers as well as large retailers. "},{"attributes":{"list":"bullet"},"insert":"\n"}]},{"ops":[{"attributes":{"bold":true},"insert":"Define the distribution or media format."},{"insert":"\nThe nature of your project (brand) and the preferences of your audience will determine the type of distribution method you choose. A diverse and flexible distribution method is essential if you want your project to perform well. For example, if you’re planning on launching a video series that discusses topics important to collegiate Christian youths, you’d want to release the video series on YouTube and iTunes as a podcast as well as consider developing video shorts to promote the brand on TikTok. However, launching a long-form video series on TV, would not be a good fit for this audience. \n"}]}],"type":"numbered","numbersTheme":"dark","paddingTop":30,"paddingBottom":0,"startNumber":1},"tag":"List","id":"OT6lF","meta":{"sampleId":"LI002"}},{"tag":"Heading","props":{"contents":{"ops":[{"attributes":{"palette-color":"one","bold":true},"insert":"Distribution formats example based on the Heroes II: Bible Trivia Game"},{"insert":"\n"}]},"type":"h3","paddingTop":30,"paddingBottom":0},"id":"KY0JZ","meta":{"sampleId":"HG003"}},{"tag":"Image","props":{"type":"default","image":{"id":"n2kZBfE2A","name":"1201 (1).jpg","ext":"jpeg","mimeType":"image/jpeg","size":137602,"created":"2022-06-06T08:32:35.936Z","org":"HzhFYgFfX","props":{"width":1920,"height":522},"thumbnails":{"main":{"id":"n2kZBfE2A-main","formats":{"jpg":{"ext":"jpg","mimeType":"image/jpeg","created":"2022-06-06T08:32:36.776Z","size":12812,"url":"https://assets.hope.study/images/n2kZBfE2A_main_dyQ.jpeg"},"webp":{"ext":"webp","mimeType":"image/webp","created":"2022-06-06T08:32:36.776Z","size":11962,"url":"https://assets.hope.study/images/n2kZBfE2A_main_v-q.webp"}},"props":{"width":1125,"height":306,"cropMask":"0,0,522,1920"}}},"url":"https://assets.hope.study/images/n2kZBfE2A.jpg"},"mobileImage":null,"uploaderType":"designer.imagecard.default.flexible","mobileUploaderType":"course.mcover","goals":[],"shadow":false,"paddingTop":30,"paddingBottom":0,"bgTheme":"transparent"},"id":"cOIv2","meta":{"sampleId":"IM001"}},{"props":{"id":"HF4X1","messages":[{"id":"OpyY-","props":{"contents":{"ops":[{"insert":"Alright, let’s return to our Heroes II example. Please read through the information carefully as it will help you answer the questions below. 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Additional distribution formats are called "},{"attributes":{"bold":true},"insert":"secondary distribution formats."},{"insert":"\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"tJZSZ","meta":{"sampleId":"DLDEFAULT"}},{"props":{"id":"yG_cI","messages":[{"id":"EHhpn","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"What would be the best secondary distribution formats for Heroes II? 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A "},{"attributes":{"bold":true},"insert":"Facebook page, YouTube Channel,"},{"insert":" and an "},{"attributes":{"bold":true},"insert":"Instagram profile"},{"insert":" were chosen as the secondary distribution formats for the Heroes II game.\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}]},"meta":{"blockId":"TEST002"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"yG_cI","meta":{"sampleId":"DLDEFAULT"}},{"props":{"id":"iImiG","messages":[{"id":"pg6Ud","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"Now let’s consider the distribution formats for your project."},{"insert":"\nBased on the research you’ve done, tell me about your audience.\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"iImiG","meta":{"sampleId":"DLDEFAULT"}},{"props":{"id":"FJoOn","messages":[{"id":"kaLUl","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"How does your target audience like to consume information or what kind of media do they prefer?"},{"insert":" Media format examples may include but are not limited to: video, podcasting, images, text snippets, live chat, games, reading, etc. \n"}]},"type":"textarea","confirmAction":"SAVE_TO_VARIABLE","placeholder":null,"showHint":false,"variableName":"consumeinfo"},"bot":"default","botEmotion":"default","type":"response","meta":{"blockId":"RES002"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"FJoOn","meta":{"sampleId":"DLDEFAULT"}},{"props":{"id":"hU8gD","messages":[{"id":"kaLUl","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"What are your audience’s preferred platforms/channels for engaging with media?"},{"insert":" Examples may include but are not limited to: TV, Apple TV, iTunes, YouTube, apps, TikTok, Twitter, Instagram, Facebook, Podcasts, etc.\n"}]},"type":"textarea","confirmAction":"SAVE_TO_VARIABLE","placeholder":null,"showHint":null,"variableName":"preferedplatforms"},"bot":"default","botEmotion":"default","type":"response","meta":{"blockId":"RES002"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"hU8gD","meta":{"sampleId":"DLDEFAULT"}},{"props":{"id":"2OSyj","messages":[{"id":"gvLH6","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"Looks like you’ve done your homework. 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It seems like you’re ready to answer the next set of questions I’m going to ask.\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}},{"id":"jq4FY","props":{"contents":{"ops":[{"insert":"To properly develop your brand, you need to be able to answer the following questions: \n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}},{"id":"Y6ZVU","props":{"contents":{"ops":[{"insert":"What do you want your project to be remembered for?\n"}]},"type":"textarea","confirmAction":"SAVE_TO_VARIABLE","placeholder":"Your comprehensive guide to Bible prophecy, preparing you for Christ's soon return.","showHint":true,"variableName":"projectremembered"},"bot":"default","botEmotion":"default","type":"response","meta":{"blockId":"RES002"}},{"id":"Hu_aM","props":{"contents":{"ops":[{"insert":"Great answer! This is your brand. \n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}],"Dijyn":[{"id":"C-A9g","props":{"contents":{"ops":[{"insert":"Okay, why don't you take the time to review this section again before we move on?\n"}]}},"bot":"default","type":"message","meta":{"blockId":"TEXT001"}}]},"meta":{"blockId":"TEXT001"}}],"title":"","autoScroll":false,"theme":"light","paddingTop":30,"paddingBottom":0},"tag":"Dialog","id":"6u3wL","meta":{"sampleId":"DLDEFAULT"}},{"props":{"id":"queau","messages":[{"id":"BvnVd","props":{"contents":{"ops":[{"attributes":{"bold":true},"insert":"Does your project have a brand story and promise?"},{"insert":"\n"}]},"type":"buttons","buttons":[{"code":"yNLvr","text":"Yes","type":"primary"},{"code":"pP0en","text":"No","type":"primary"}]},"bot":"default","type":"response","branches":{"yNLvr":[{"id":"1fSWy","props":{"contents":{"ops":[{"insert":"Good! 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"},{"insert":"\n"}]},{"ops":[{"attributes":{"bold":true},"insert":"How will the brand fulfill the mission of the church?"},{"insert":"\n"},{"attributes":{"italic":true},"insert":"Approximately 1 in 3 of the children surveyed did not recognize Nativity as part of the Bible. It helps to deal with the decline in Bible literacy, which massively impacts people’s ability to understand and communicate the Gospel to others."},{"insert":"\n"}]},{"ops":[{"attributes":{"bold":true},"insert":"What will the project do for the salvation of people?"},{"insert":"\n"},{"attributes":{"italic":true},"insert":"It will help children, youth, and adults become better acquainted with some amazing Bible stories, thus promoting Bible literacy and fighting its current decline. 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